If you’re a serious MLM Business Owner, you ought to start your own blog. In case you ever thought having a MLM business blog was just too technical or deterred from your core activities in your MLM business, well, here’s something to make you think again.
I’m not going to cover how to start your own blog, or give you any ‘how-to’ instructions in that regard. My aim here is to give you the blogging advantages for any home business owner.
If used well, your MLM business blog is like a daily or weekly newspaper which people will look forward to reading.
Here’s Why You Should Start Your Own Blog For Your MLM Business
1. Lead Generation
Through your blog, you can answer your target audience’s main problems, and collect their contact information.
You actually get to attract prospects who are interested in what you have to talk about. Compare this with buying MLM business leads, and cold-calling total strangers.
People who stop by your blog and actually read your material have an interest in what you have to say.
By integrating your blog with your auto responder, you can collect these visitors’ contact information and thereby build your list of prospects. This list of prospects represents the people you will build a relationship with, and will possibly sponsor into your MLM organization.
Over time, and with consistent work on your part, your blog will get a consistent supply of leads each and every day. You will never run out of people to talk to about your home business. That in itself will give you such a shift in mindset. When it doesn’t matter whether someone says no to your business opportunity or not, you will know exactly what I am talking about.
2. Build A Long-Term Asset
I have one question for you…….What EXACTLY do you own in your MLM Business?
If you think about it, you own absolutely nothing! At any time, you could lose your distributorship, or the MLM company could decide to stop their MLM operations altogether. You may probably say that’s a far-fetched possibility, but believe me, it has happened a lot of times before.
All the websites, business-building tools, the distributors you put in ‘your’ downline, the material with the company’s name and logo, belong to the MLM Company, not to you. If for any reason you lose your distributorship, you lose access to your income, the downlines you have built, and anything else that belongs to the MLM Company.
If you change Network Marketing companies, you have to start prospecting and marketing your business from the beginning.
So what does a MLM home business blog have to do with the fact that you own nothing in your MLM business? Well, when you start your own blog for your home business, you generate leads, and you own those leads. Those are your leads, and they belong to no one else but you. So even if you lose your MLM distributorship, you still have your MLM Leads.
You can join a new network marketing business opportunity, and present it to your leads, and potentially be back having a profitable downline in no time at all.
This of course is dependent on your relationship with your leads.
Another huge advantage you will have when you start your own blog for your MLM home business is that you can market to your list of prospects and leads. You can offer them other products that will be helpful to them in building their network marketing businesses.
This helps you generate cash upfront by implementing multiple streams of income for your home business.
Should you ever change MLM companies, or lose your MLM downline for any reason, you will always have your blog. This is more security for you.
3. Letting People Know About Your Brand
Through your blog, people get to know you and the value you offer them before they join you in your primary network marketing business opportunity.
When people are looking to join a MLM business opportunity, they will first look online in doing their due diligence. If they happen to find you online, and the value you offer, they might be more inclined to join you, depending on the value that you have to offer.
The value you offer people, through your blog, will help them form a mental picture of you. This is how they will always view you.
Through your blog, you brand yourself and stand out from the other MLM distributors who are all pitching the same business opportunity. When you stand out, you get noticed. Because of your blog, you don’t rely on selling yourself based on your MLM Company.
Your blog will help you build your brand equity, and this will go a very long way in determining how well you get paid.
4. Leverage And Automation
When you start your own blog, you have two things playing in your favour: massive leverage and automation. When you are prospecting and exposing your network marketing business opportunity to people, you have to do it repeatedly, and do the same thing for all your prospects.
By integrating your blog with an auto responder, you can sort through your leads and prospects automatically, and provide them with value. You weed out the tire-kickers and you only get to talk to prospects who are more likely interested in your business opportunity. Most of this happens on auto-pilot, 24 hours a day, 7 days a week, 365 days a year.
You set it up once, and the systems automatically sorts through your leads and prospects for you.
5. Quality Of Prospects
The quality of prospects you can potentially attract by having a blog for your home business, is unbelievable. When your blog is listed in the search engines, the prospects coming to your blog are people who will have searched for information that the search engines deem you are relevant for.
These are people who search out the exact information that you provide. Now, that is quality, in terms of prospects.
6. Third-Party Validation
When you start your own blog for you MLM business, and you engage your readers, they will comment and take part in the discussion. When that happens, this leaves ‘social proof’ for other visitors to your blog. This helps strengthen your brand and build a positive image of you, in the eyes of the readers of your blog.
Now that you understand the advantages you get with a blog for you MLM business opportunity, simply enter your details below and I will show you how you can supercharge your blog to build your MLM business. Simply enter your details below and you will receive immediate access to training that shows you how to generate leads and implement multiple streams of income for your network marketing business opportunity.
Do you think blogging has advantages for MLM business owners, or maybe it’s just overhyped? Please share your thoughts and questions in the comments section below.
To Your Success
Michael T. Makahamadze
P. S.Now that you understand the need to start your own blog, please share this post with other home business owners who may find this information helpful (simply use the Twitter retweet button above, or the FaceBook share button above, or any of the sharing buttons below).
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{ 8 comments… read them below or add one }
Hi Michael,
You can carry on a dialogue with your MLM prospect. Which building relationships is what Network Marketing is all about.
Doug
Hi Doug,
Thanks for stopping by and for adding to the content. Yes, you can definitely carry out a dialogue with prospects, and that in itself gives proof to other visitors and prospects that you engage your visitors.
Thanks for the input Doug.
Have a great day.
Michael T. Makahamadze
I would actually like to know how to start my own blog. I would appriciate some intructions sent to me emial if possible. Thank you.
Hey Maurice,
Thanks for stopping by.
If you check out the article titled “How Do You Set Up Your Blog? 4 Easy Steps To A Home Business Blog“, that should get you started in the right direction.
I have also sent you an email.
Hope you have a great day.
Michael T. Makahamadze
hi,
good post. I like your post.
Hi,
Thanks for stopping by and for your comment. Glad you liked the post.
Are you currently utilizing blogging in any way or form? Look forward to hearing from you.
Take care and have a great day.
Michael T. Makahamadze
Thanks for sharing! I am just a new learner and I will keep this for referral!
Hi,
Thanks for your comment and for stopping by.
I am glad you found value from my blog. How long have you been in MLM, and how are you building your business if you don’t mind my asking?
Michael T. Makahamadze