MichaelTMak.com » Lead Generation » No Lead Generation Process = No Qualified Leads = No Business | Why 97% of MLM Reps Fail

No Lead Generation Process = No Qualified Leads = No Business | Why 97% of MLM Reps Fail

by Michael

Without a reliable lead generation process, you get no leads for your home business. You therefore cannot grade and qualify them.

This is what results in frustration and eventual failure for 97% of MLM Reps. This can be overcome though.

Every home business requires leads and prospects in order to thrive. Network Marketing is no different. With the rise in the use of web 2.0 technologies for lead generation, it is potentially possible to generate an unlimited supply of leads for your home business.

Reality however, paints a different picture for the majority of Network Marketing home business owners.

Whether You Are Building Your Business Online or Offline: There is a marketing system at play

Many people are of the notion that the days of the “Old School” way of building your home business are over: home meetings, cold-calling prospecting, writing lists of friends and family and presenting your business opportunity to them, among other practices.

While many people have created serious residual income from these “Old School” business-building methods, these methods do lack efficiency among other things. The “Old School” methods entail you don’t just do them once, but you do them over and over and over again!

You have to keep prospecting and finding ways to generate new prospects for your business offline. Many people clearly do not find success with these methods.

But There Are A Handful Of Methods For You To Generate Network Marketing Leads

The internet does present many interesting marketing strategies for you to use to generate leads for your home business. You have a whole array of possibilities just waiting for you: you could use content marketing, social marketing, or paid marketing among the various strategies available to you.

I will break these forms of marketing down for you in brief detail:

Content Marketing Strategy consists of:

Video Marketing
Article Marketing
Press Releases
Squidoo/HubPages/Gather and other content sharing sites

Content Marketing does of course consist of many other tactics.

Social Marketing Strategy consists of:

FaceBook Marketing
Twitter Lead Generation
YouTube Marketing
MySpace Marketing
Your Blog
Home Business Forums and other similar communities.

Paid Strategies consist of:

PPC Marketing – Google, Yahoo, Bing
Ezines/Solo Ads
Banner Advertising
FaceBook PPC Marketing
List Builders

To learn how you can use some of these strategies and tactics synergistically to build your home business, simply enter your details below and I will share with you FREE training that show you how you can build your home business online.

A combination of all the above methods will definitely bring you results. Many successful home business owners have used these marketing strategies to build hugely successful organizations.

How Practical Is Network Marketing Online

Herein stems a major problem for most network marketers just starting out.

If you try to use every tactic and strategy outlined above, you will find the going very difficult. You will be frustrated and experience “burn out”.

It’s imperative that you F.O.C.U.S (Follow One Course Until Successful). Alternatively, you can find strategies and tactics you can use synergistically, such as Article and Video Marketing, as well as YouTube Marketing.

Keeping your tasks simpler and more focussed helps you get more done in less time.

This in itself only serves to motivate you a whole lot more.

To stay clear of the 97% of Network Marketers who find the going difficult, it’s important that you maintain consistency and not expect overnight success. All these strategies will either cost you time or money (or both), and this is something you should keep in mind.

Some of these strategies of course, such as PPC, will give you immediate results but most of them have a compounding effect, so patience and persistence is of paramount importance.

Now that you have settled on your Network Marketing Lead Generation Strategy, what’s next?

Attraction Marketing And Generating Quality Prospects

To find success with all these strategies however, it’s important that you offer EXACTLY what the prospect is looking for.

You can only uncover this by doing your market research, to find out what your “ideal” prospect is looking for, and then you go out and offer it to them.

This is how you get to attract your ideal prospect to you! Without this market research and without having the necessary knowledge and Network Marketing training to solve your ideal prospect’s problem, you will not be able to offer them what they want; hence you will not be able to attract them to you. Therefore, your lead generation efforts will fail.

Converting Your Prospects Into Leads, Distributors And Sales

Now that you know what your prospect wants, and you are offering it to them, and are attracting your leads to your content and online presence, you should be leading them to a capture page, where you can offer them more value and solutions to solve their problems.

Your capture page should lead them through a follow up email campaign, where you educate and offer them more value.

In so doing, they get to know you, believe you and what you teach and recommend, and they also get to like you. (When was the last time you bought something significant from a total stranger?)

This conversion of prospects into leads, distributors and sales is based on your ability to create your very own marketing funnel, or your use of a marketing funnel which sorts and grades your leads for you, through a process.

By the time you get to talk to the leads, you know you are talking to highly qualified leads.

With online marketing systems, you set it once and it works for you all day, every day.

Get onto the boat with the 3% of Network Marketers who are doing what the 97% are not. Offer value, maintain consistency with your lead generation efforts, and only get to talk to highly qualified prospects.

To Your Success

Michael T. Makahamadze

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