How do you utilise Twitter marketing for MLM success? Twitter is one of the most trafficked websites, and though it’s a micro-blogging platform it has gained immense popularity. Major businesses have some presence on Twitter, and MLM home business owners can be found there in large numbers.
Twitter marketing for MLM entrepreneurs is not as effective for a lot of people though, and they tend to mess things up pretty badly. Why? It’s because they focus on themselves, and forget to connect with and network with their potential customers and business partners. Failure to do this, results in business pitches which have no results or responses. Do you want to know how to market your MLM business on Twitter the right way?
Twitter Marketing For MLM Business Owners
Twitter is a micro-blogging site, where you communicate with other people using 140 characters or less, generally. At first glance, this seems and feels very awkward and clumsy. However, don’t be fooled by this. Twitter can be a very powerful marketing tool for your network marketing business. The key though, is to understand and appreciate that Twitter is a social media site, and like all social media sites, a strategy is necessary to enable you to get your message out and connect with the influential people in your industry.
Twitter marketing for MLM business owners is identical to marketing your home business on Facebook; follow similar rules and be social and sociable.
Twitter, if used correctly by Network Marketing business owners, can be and should be used to do two things:
- Network and connect with potential business partners and customers.
- Broadcast your message, and let the Twitter world know about you and your brand, value, products and services.
When most home business owners use Twitter marketing for MLM, they tend to just broadcast pitch after pitch after pitch, and do not connect with anyone. After all this, they are surprised when their results are not too pleasing, and they have not generated any Twitter MLM leads, or made any connections.
To get the most out of Twitter for your home business, it’s important to connect with people from your target audience, and find out about what they are looking for, and share information with them that interests THEM (not you). Think of Twitter marketing for MLM success as being at a business cocktail reception. Would you go to the front of the room and start preaching about how great your Network Marketing business opportunity is, or how wonderful your products are? Twitter is a social media site, and should be treated as such in everything you do. Get to connect with people and share value and ideas and find out about them.
Marketing your MLM Business on Twitter is just composed of a few basic steps:
- Search out and connect with leaders (influential people) and potential customers in your niche
How do you find those leaders? You can use the following tools to your advantage:- twellow.com
- search.twitter.com
- Connect and communicate with others, sharing and promoting content that they will definitely be interested in, and networking with them as well. This content should be valuable content, and self-promotion is not encouraged (not yet at least).
- Join conversations that are already ongoing, and add value as much as possible. You want to become a part of communities and join in the action, and get noticed. Again, you do not want to be indulging in self-promotion….just adding value.
- Repeat on a daily basis, following as many as 20 leaders per day (or more if possible).
These free twitter tools allow you to get twitter followers. There are other twitter marketing tools and software you can use to automatically add friends and followers, and automate your Twitter marketing strategy.
I must emphasize that this MUST be valuable content. As a test, make sure when you read the content you are sharing with them, you too will find value in it.
This is the basic framework you will need to be following when using twitter marketing for MLM success.
Many people get disheartened because there is a lot of spam on Twitter, and they seem not to be able to make any real connections with people. A lot of people on Twitter seem to be trying to market one thing or the other. Don’t be disheartened…instead, look to be social and answer questions relevant to your industry. Develop relationships and find out what people are saying about you, your business and products/services on Twitter. There are various tools you could use to do this. In a future article, I will cover the tools that can help you in marketing your MLM business on Twitter.
What To Tweet About And How It Will Help Your MLM Business
So I’ve mentioned that you need to share valuable content, but you’re not sure what you should be tweeting about?
You should tweet about things that are relevant to your audience. If you’ve conducted any market research (you should have), then you will know what you target audience is looking for. You will know what kind of information they would like to read about and what problems they want solving. This is all about solving other people’s problems; that’s why you’re a network marketing business owner.
Look to engage with your Twitter MLM leads and prospects and communicate with them regularly.
One aspect I love about Twitter marketing for MLM businesses, is the fact that you can communicate with an industry leader you perhaps could never get on the telephone with. His or her followers can also get to see the communication you are sharing, and this gives you added exposure.
Apart from giving you exposure on Twitter itself, due to the value you will be giving to the community, in the form of content that you are sharing, Twitter can also potentially give your blog (if you have one), a lot of free traffic.
To learn more about how you can be marketing using Twitter for your MLM business, click on the link below, and gain immediate access to a 60-minute video recording with a top income earner in the network marketing industry. In the video recording, you will get hints, tips and strategies you can use to help you attract prospects on Twitter, connect with them and lead them to your products and services.
Learn how to effectively use Twitter for your MLM business
(Plus, you will receive some other top “ninja-type” training to help you build your MLM business)
To Your Success,
Michael T. Makahamadze
P.S. I hope you liked my twitter marketing tips for home business owners. Use them, and grow your MLM business 140 characters at a time. If you liked the post, I’d appreciate it if you shared it with your friends, by using any of the sharing buttons to the left of this post, or the buttons below this article. Thanks a lot.
P.P.S. Make sure you watch the 60-minute recording and fully understand how you can effectively use twitter to market your MLM business. Are you using twitter to market your MLM business? If you have any tips you would like to share on twitter marketing for MLM business professionals, please add them in the comments section below.
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{ 2 comments… read them below or add one }
Also when you connect with people remember to give them a good first sentence that would make them want to respond back to you. If your first sentence is no good then you are wasting your time. I am using the two tools above to get followers.
Lawrence Bergfeld
Hey Lawrence,
Thanks for stopping by and for adding to the subject.
I totally agree with you…..the first sentence is always important. It’s all about connecting with people and showing them that their lives will be better by interacting with you.
Thanks again for stopping by, and have a great day.
Michael T. Makahamadze